Everton agree partnership with Chilean club, Everton de Vina del Mar, to help with talent identification in South America after recently signing James Rodriguez and Allan

  • Everton have agreed a partnership with Chilean club, Everton de Vina del Mar
  • It will help with player development and talent identification in South America
  • The deal will help reach a ‘wider fan base’ and ‘build relationships commercially’
  • James Rodriguez and Allan are the most recent Latin players to join Everton
  • The pair have joined Colombia and Brazil compatriots Yerry Mina and Richarlison

Everton have strengthened their links with South America after signing a new partnership with their Chilean namesakes.

The Latin influence at Goodison Park – helped by the summer transfers of James Rodriguez and Allan to join Colombia and Brazil compatriots Yerry Mina and Richarlison respectively – has helped propel the Toffees to the top of the Premier League.

Rodriguez’s arrival has helped raise the club’s profile across the Atlantic and they have built on that by signing a partnership with Chilean side Everton de Vina del Mar and its owners Grupo Pachuca, one of the leading football organisations in South and Central America with a stable of five other clubs based in Mexico and Argentina.

Everton have agreed a partnership with Chilean Primera Division club, Everton de Vina del Mar

Everton have agreed a partnership with Chilean Primera Division club, Everton de Vina del Mar

‘Our international strategy is a core-pillar to our growth plans and this strategic partnership opens up Everton to the vast football community in one of the most football-passionate regions in the world – built on a long-standing and unique relationship with our Chilean Everton family,’ said chief executive Denise Barrett-Baxendale.

The partnership with Everton de Vina del Mar, formed in 1909 by Anglo-Chilean footballers and named after the English club, has established a formal relationship for player development and talent identification and will help develop international marketing and commercial opportunities across South America.

Everton Chief Executive Denise Barrett-Baxendale said: ‘We’re excited and proud to announce our partnership with Everton de Vina del Mar and the Grupo Pachuca, especially at a time when the Premier League – and support of Everton – is continuing to grow across Latin America.

The partnership will help with player development and talent identification in South America

The partnership will help with player development and talent identification in South America

James Rodriguez (above) and Allan are the most recent Latin players to join Everton

James Rodriguez (above) and Allan are the most recent Latin players to join Everton

‘Our international strategy is a core-pillar to our growth plans and this strategic partnership opens up Everton to the vast football community in one of the most football-passionate regions in the world – built on a longstanding and unique relationship with our Chilean Everton Family.’

Richard Kenyon, Everton’s Director of Marketing, Communications and Community, who has developed the partnership with Everton de Vina del Mar President Pedro Cedillo Martinez, added: ‘Everyone at the Club is very excited by this new and innovative relationship. Working alongside Everton de Vina del Mar and the Grupo Pachuca provides a great platform to engage a wider fanbase, build relationships commercially and interact with new communities as well as share our knowledge and benefit from new ideas.

‘Growing our international footprint in key territories is really important to us and we are very confident this is the start of something special between our ‘two Evertons’ and also Grupo Pachuca who are known for their innovation and ambition.

‘I would like to thank Pedro and his colleagues in Chile for their tremendous hospitality during our visit in February and, while it was disappointing we couldn’t deliver our original plans this summer, we know that there are exciting times ahead for our partnership.’ 

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