Hey Google, tighten my sneakers! Nike adds virtual assistant to its Adapt BB basketball shoes, allowing wearers to use voice commands instead pushing buttons on the footwear

  • Nike Adapt BB basketball sneakers have a power-lacing system
  • It tightens the sneakers when they push a button on the side of the shoe 
  • Google has rolled out its virtual assistant to the companion app
  • Now wearers can say ‘Hey Google, tighten my shoes’ and the action is done 

As if tightening your shoes wasn’t easyenough, Nike will now let you adjust your kicks using your voice.

The firm’s Adapt BB basketball sneakers are designed with a power-lacing system that are activated by pushing a button on the shoe, but now Google’s virtual assistant can do it for you.

Google has added ‘Hey, Google’ abilities to the Nike Adapt app, allowing wearers to voice their need just by speaking into their smartphone.

The capability is part of a larger launch for Google, which adds the virtual assistant to 30 third-party apps including Twitter, Spotify and MyFitnessPal.

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Nike's Adapt BB basketball sneakers are designed with a power-lacing system that are activated by pushing a button on the shoe, but now Google's virtual assistant can do it for you

Nike’s Adapt BB basketball sneakers are designed with a power-lacing system that are activated by pushing a button on the shoe, but now Google’s virtual assistant can do it for you

Nike’s $400 sneaker is designed with a power-lacing system that users control by pushing buttons on the side of the shoe or in the companion app – Nike Apt app.

The shoe has built-in motors and gear train senses that detect when the foot needs tension and will adjust accordingly to keep it snug.

‘By manual touch or by using the Nike Adapt app on a smartphone, players can input different fit settings depending on different moments of a game,’ Nike shared in a statement.

‘Players can opt in to firmware updates for the FitAdapt technology as they become available, sharpening the precision of fit for players and providing new digital services over time.’

Nike's $400 sneakers is designed with a power-lacing system that users control by pushing buttons on the side of the shoe

Nike’s $400 sneakers is designed with a power-lacing system that users control by pushing buttons on the side of the shoe

The shoes also come with the Nike Adapt companion app where they can type in the command to tighten the shoes

The shoes also come with the Nike Adapt companion app where they can type in the command to tighten the shoes

Now, wearers just speak into their Android smartphone and say ‘Hey Google, tighten my shoes’ and the technology takes over from there.

And when you are ready to take the Nike’s off, simply say ‘Hey Google, loosen my shoes with Nike Adapt.’

To use the Google supported app, users just have to hold any button on the side of a shoe to power it on.

The app then instructs you to hold your smartphone near the lights on the shoe and repeat the process with the other sneaker.

The rollout is part of a large launch that Google has recently announced.

To use the Google supported app, users just have to hold any button on the side of a shoe to power it on. The app then instructs you to hold your smartphone near the lights on the shoe and repeat the process with the other sneaker.

To use the Google supported app, users just have to hold any button on the side of a shoe to power it on. The app then instructs you to hold your smartphone near the lights on the shoe and repeat the process with the other sneaker.

The virtual assistant is now supported by Twitter, Snapchat, MyFitnessPal, Discord, Nike Run Club and more. You can ask Assistant to order a pizza pie on Postmates, show ‘Ask me anything’ on Reddit or check your accounts on Mint.

Say ‘Hey Google, my shortcuts,’ and a list of commands will appear, allowing you to set up personalized queries.

For example, instead up saying ‘Hey Google, tighten my shoes with Nike Adapt,’ you can choose to say something more simple, like ‘Hey Google, lace my shoes.’

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